Digital Convergence Revolution drives increase in headcount

HP has once again expanded its Graphic Solutions Business (GSB) team with the announcement of four new appointments – HP Indigo Print on Demand (POD) and Industrial Market Specialist Max Kaye, HP Ink and Media Specialist Eel Keit (EK) Chiew, Channel Marketing Manager Rachael Hunter and HP Designjet Channel Manager Angelo Krstevski. Also appointed to new roles are Ben Ho as HP Indigo Channel Manager and Zoran Novakovic as Commercial and Industrial Signage Channel Manager.

Shane Lucas, Director HP Graphic Arts South Pacific said the new appointments represented an almost doubling of the team and are “to accommodate the stellar growth of HP in the graphics market and the digital convergence revolution”.

We have seen tremendous expansion across the business. The global financial crisis hasn’t affected us like so many other suppliers. HP has doubled the previous structure for GSB while others have cut back. And HP will continue to invest in order to deliver the best services for our customers”.

HP remains unique in the breadth of our offering. We are the graphic arts market leader. Our clients want new technology, greener solutions and new offerings to help them grow their businesses. They are not interested in vendors who are simply rehashing existing offerings and representing short or mid-term financial risk, they want someone they can grow with well into the future.” He continued.

HP has more products, more resources, more support and is the largest and most financially secure print vendor in the market backed by the largest IT vendor in the world. These credentials give our customers peace of mind to know they are dealing with a respected global brand that can deliver across the board. The size and scope of the business means that HP can invest in research and development and bring products to market fast”.

In conclusion Lucas said, “We continue to listen to our customers and their needs. Our GSB team is highly experienced, dedicated and innovative and I look forward to the contributions of our newest members”.

PODi Aust NZ is delighted to announce that this year PODi Aust NZ goes on tour with the Melbourne MasterClass, Sydney AppForum and Auckland AppForum. Popular US speaker, Kate Dunn (Digital Innovations Group) returns to keynote the three events, educating locals on relevant marketing, digital print and solution selling.

• Melbourne MasterClass Monday Sept 20
• Sydney AppForum Tuesday Sept 21
• Auckland AppForum Friday Sept 24

PODi Aust NZ Melbourne MasterClass, Monday Sept 20, Melbourne
USA print marketing guru Kate Dunn will have you roll your sleeves for this practical workshop on how to sell value add solutions to C level Executives. This session is for you and your key sales and management staff to better understand how to ensure print is a key part of your clients communications mix and how you can add value to their marketing efforts. Kate will help you help your clients become heroes in their place of work, and increase the value of your services. Registration from just $150. Read more and register now

PODi Aust NZ Sydney AppForum, Tuesday Sept 21, Darling Harbour
Kate will also spearhead this year's PODi AppForum Sydney, tackling the confronting topic of "Fear and Opportunities" that relevant digital print marketing presents, and workshopping solution selling. Speakers joining Kate include local favourites Michael Durie (Australia Post), Hannah Law (Switched On Media) & Grant Stewart (Vectis), who will tackle the latest in direct mail, augmented reality, sampling, transpromo and social media.
Registration from just $150. Read more and register now.

PODi Aust NZ Auckland AppForum, Friday Sept 24, Novotel Ellerslie, Auckland
The inaugural Auckland PODi AppForum will be a one day conference on relevant digital print, solution selling and print marketing for NZ printing providers and direct marketing professionals. Kate Dunn will keynote the conference and be joined by local speakers Kevin Trye (PrintNZ), Ben Goodale (JustOne) and Simon Rowles (NZ Carlson Group), who will tackle loyalty, direct mail, relevant marketing, and translating theory to practicality. Registration from just $275NZD. Read more and register now.

These events proudly supported by:

Advance Notice:

The Graphic Arts Services Association of Australia (GASAA) invites your company to exhibit at PrintWorks Expo 2010, Sydney, September 2010.

This showcase event on the effectiveness of print will be co-located with the highly successful Visual Impact Image Expo (VIIE) and POPAI Marketing at Retail Expo, September 20 – 22 2010, and held at the Sydney Exhibition Centre, Darling Harbour.